Winnipeg Jets unveil reimagined logo embroidered with Ukrainian heritage
Ukraine’s national identity, cultural heritage and history have been incorporated into a new Winnipeg Jets logo, unveiled ahead of the team’s first night celebrating Manitoba’s Ukrainian community.
The hockey team will wear the logo for the Jets’ Ukrainian Heritage night game, as they face the Anaheim Ducks on Jan. 2, 2025, True North Sports and Entertainment said in a news release.
The logo, unveiled on Wednesday, was designed by Andrii Sobchuk, a Ukrainian graphic design artist who fled to Canada after the war broke out in 2022.
Sobchuk’s take on the Winnipeg Jets logo includes the geometric patterns that are embroidered on the sleeves of Vyshyvankas, traditional Ukrainian shirts, and on the edge of Rushnyks, woven towels.
The patterns are tinted in blue and yellow reflecting on the colours of the Ukrainian flag, and also nodding to the sky and wheat fields, elements True North Sports said hold significant meaning for Manitobans and Ukrainians.
Mallows, an eight-pointed star symbolizing the stable order, harmony and the joining of masculine and feminine energies, is also part of the design, placed around the Jets’ logo circle, True North Sports and Entertainment said. The Ukrainian coat of arms is also featured in the design, sitting on top of the jet.
The Jets have previously sported jerseys with logos honouring Manitoba’s Indigenous communities and others inspired by South Asian Heritage Month.
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