Black Friday spending up in 2021, Shopify says; Plus, 5 of the hottest items

OTTAWA — Shopify says shoppers broke a Black Friday record this year, with more than $2.9 billion in sales on its platforms, and a lot of shoppers got their bargains during the lunch hour.

The Ottawa-based e-commerce company says shoppers also spent more, on average, this year than they did last year, and more than two thirds of sales came from mobile devices.

The peak selling hour was 12 p.m. ET, with shoppers worldwide spending $3.1 million per minute at around 12:02 p.m. Shopify said a billion dollars in sales had already been made by 4 a.m. ET, four hours earlier than 2020.

Ottawa ranked fourth in the top five Canadian cities where shoppers were buying from, with Toronto topping the list. Calgary and Montreal were second and third, respectively, and Vancouver came in fifth. Ottawa also appeared in the top five for the most curbside pickup orders and local delivery orders (fifth in each category).

The average cart price was $150.11 CAD, up from $128.50 last year, according to the company’s statistics. Sixty-seven per cent of orders in Canada were made on a mobile device, up from 61 per cent. Last year’s Black Friday sales total was $2.4 billion.

Clothes and accessories were the most popular items, followed by home and garden items, health and beauty products, food and beverages, and toys and games. Food and drink topped the list for local delivery orders.

Shoppers in London, England topped Shopify’s global charts for sales. New York, Los Angeles, Brooklyn, and Chicago rounded out the top five cities worldwide.

HOTTEST ITEMS IN 2021

According to Shopify, its top trending items are The Nugget couch, Luna Leggings, the HydroJug Black Friday bundle, the Luxe Core sheet set from Brooklinen, and the Perfect Pot.

The average cart price worldwide was $101.20 USD, up from $90.70 last year. 

The company also says 23,000+ tonnes of carbon removal was funded to counteract emissions from the delivery of every order placed on Shopify’s platform on Black Friday

Shopify powers more than 1.7 million merchants worldwide in 175 countries. 

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